UPS x J Balvin "Juntos Imparables"



Interactive Show


Martin Agency


About the Project

UPS & Reggaeton global ambassador J Balvin partnered to drop the song “Juntos Imparables” + a subsequent TikTok challenge to uplift Latinx small biz.

About the Category


Authentic recreations of social media posts configured to deliver in traditional banner placements. Creative executions of brand advertising, marketing and/or promotion across social media. The entry may have appeared on one or multiple platforms.


Password: ups VP, Creative Director: Jeanette Tysons VP. Creative Director: Kevin Ragland Art Director: Scarlett Maestre Copywriter: Brandon Kim VP, Design Director: Judd Burnette Designer: Brooks Heintzelman EVP, Managing Director, Head of Production: Tasha Dean VP, Executive Producer: Pamela Mahan Producer: Catherine Kennedy SVP, Director of Business, Finance and Legal Affairs: Dusty Slowik Associate Director, Financial Affairs: Kelly Clow SVP, Managing Director: Jaclyn Ruelle Cultural Impact Specialist: Zena Gittens Cultural Impact Specialist: Kenia Najera VP, Planning Director: Lauren Prociv Planning Director: Elle Bass Senior Strategic Planner: Luke DiVita Social Media Planner: Jenna Choi SVP, Global Account Director: Britta Dougherty Account Director: Aspen Blum Account Executive and Project Manager: Daniel Gonzalez Creative Technology Director: Filip Williander

ADjacent recordings

Rewatch conversations from ADjacent.

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