Entries in this category are yearly communications piece, intended primarily for stockholders or members as a statement or record of a company’s or organization’s annual performance or status. Entries in this category are visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo. Entries in this category are printed editorial communications devices (single or multiple page) with distribution to a specific audience (usually internal) including news or updated information. Entries in this category are icons or symbols designed to represent a product, service, or organization.

Flat, dimensional or animated illustration, any number of colors that visualizes a story, idea, or subject. Illustrations can be realistic or abstract, with a vast range of styles and subjects. In the simplest terms, an illustration is almost any form of visual representation that isn’t photography: if the artist creates it from their imagination, it’s an illustration.

Entries in this category are advertising that appears in periodic (annual, bi-annually, quarterly, monthly weekly, etc) publications. Circulation distribution can be intended for the general public (Consumer) or an industry target audience (Trade).

Entries in this category are digital or film photography in black/white format. Entries in this category are digital or film photography in color format. Entries in this category are photographic images whose content has been digitally altered to create a new image (often creating an image not possible using traditional photo techniques). Utilitarian photo retouching, color correcting or photo editing alone does not qualify an image for this category.

Entries in this category are printed promotional materials for products and services whose distribution comes from means other than traditional mass media.

Entries in this category are entire book design from cover-to-cover. Entries in this category are layout designs of the front exterior of a magazine or book. Entries in this category are one editorial spread or feature per entry. Not intended for submission of entire book or magazine. Entire publications should be entered into the Magazine Design or Book Design categories. Entries in this category are entire magazine design from cover-to-cover.

Entries in this category are for interactive mobile apps for tablets, smartphones and wearable devices. Entries in this category are for interactive apps for desktop and laptop-based web browsers.

Authentic recreations of social media posts configured to deliver in traditional banner placements. Creative executions of brand advertising, marketing and/or promotion across social media. The entry may have appeared on one or multiple platforms.

Blog content that supports a brand or advertises a product or service. Online publication in support of a brand, such as annual reports, magazines, newsletters or books.

Whole website, whether created for consumer or B2B use. Any web page or series of pages that are a part of a larger website but intended to feature specialized information and supporting the overall website.

3D visual effects, regardless of the creative method for any motion picture project that qualifies as advertising may be considered eligible, regardless of the method of distribution.

Editorial content usually involves any topic with opinions, standpoints, and viewpoints. This type of article also includes event analysis using different pieces of evidence. Generally, these forms of content are part of the news content in magazines and newspapers. Editorials also aim to educate different types of audiences. Some brands use it for traditional marketing, while other organizations want to inform. No matter the goal, this content type never aims to sell.

2D or 3D visual effects, regardless of the creative method for any motion picture project that qualifies as advertising may be considered eligible, regardless of the method of distribution.

Any original musical score which was recorded primarily for use in any advertising. Does not include music intended for purchase including music in music videos.

Any combination of non-musical elements, sound effects, ambience and other sonic devices incorporated into a film or video presentation, television commercial or radio commercial to enhance the mood and/or message.