The Give a Crap Challenge benefitting the Colon Cancer Foundation
Accolades
Bronze
Advertising Show
Non-Traditional
Entrant
Elevation
Client
Colon Cancer Foundation
About the Project
To encourage at-risk men to screen for colon cancer, we created a one-of-a-kind beer collaboration that they only get by trading their poo.
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c985f8721403b63f556cc_Elevation_Advertising_%23193.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c985f8721403b63f556cc_Elevation_Advertising_%23193.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c985cff2ea9f98b0a4a0b_193-1.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c985c9ede7b56ea4c9552_193-2.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c985c095130c906528050_193-3.jpg)
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Credits
Art/Creative Director: Frank Gilliam Copywriter: Brian Burton Technologist: Chris Fullman Producer: Corey Lane In partnership with 212 Communications (Public Relations), DuClaw Brewing Company (Design), and Squatty Potty (Production)