The Give a Crap Challenge benefitting the Colon Cancer Foundation

Accolades

Bronze

Advertising Show

Non-Traditional

Entrant
Elevation
Client

Colon Cancer Foundation

About the Project

To encourage at-risk men to screen for colon cancer, we created a one-of-a-kind beer collaboration that they only get by trading their poo.

About the Category

Non-Traditional

Unconventional way of performing advertising and/or promotional activities; any type of advertising that doesn’t fit into any other category.

Credits

Art/Creative Director: Frank Gilliam Copywriter: Brian Burton Technologist: Chris Fullman Producer: Corey Lane In partnership with 212 Communications (Public Relations), DuClaw Brewing Company (Design), and Squatty Potty (Production)

ADjacent recordings

Rewatch conversations from ADjacent.

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