DogeCan

Accolades

Best in Show

Interactive Show

Social

Entrant
Martin Agency
Client

AXE

About the Project

AXE got a refresh + won cred with Gen Z and #DogeArmy by launching a limited DogeCan body spray, trending on Twitter + selling out in <1 min.

About the Category

Social

Authentic recreations of social media posts configured to deliver in traditional banner placements. Creative executions of brand advertising, marketing and/or promotion across social media. The entry may have appeared on one or multiple platforms.

Credits

Chief Creative Officer: Danny Robinson Executive Creative Director: Ashley Marshall Creative Director: Mik Manulik Sr. Copywriter: Adam Goffstein Sr. Art DIrector: Lex Cabrera Sr. Project Manager: Natalie Meyer Social Media Analyst: Gabe Davis Sr. Social Media Manager: Drew Corrigan-Nunez Group Account Director: Gillian Merrill Account Supervisor: Samad Hussain Director of Social: Sharon Panelo Senior Strategic Planner: Stuart Hayhurst Strategic Planning Director: Taylor Wiegert Associate Director, Cultural Impact Comm: Matt Kessler Cultural Impact Comm Director: Keith Gordon

ADjacent recordings

Rewatch conversations from ADjacent.

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