25th Anniversary Party

Accolades

Best in Show

Advertising Show

Direct Mail

Best in Show

Design Show

Promotional Design/Advertising

Silver

Advertising Show

Self-Promotion

Entrant
The King Agency
Client

The King Agency

About the Project

The King Agency and Netflix were both founded 25 years ago, so we partied like it’s 1997 with an invitation disguised as their iconic DVD mailer.

About the Category

Direct Mail

Entries in this category are single or multiple pieces and the container and its contents. Dimensional also includes “pop-ups” that might mail flat, but take on dimension in their final forms. Entries typically include some element/item (other than paper) as part of the marketing message (premium item, baseball, ink pen, etc.) which is included as PART of the message. The method of shipment (box, envelope, etc.) MUST be evident and included with the entry. Entries in this category are any printed sheet or sheets, flat, folded or bound printed material that has been mailed as part of an advertising or promotional effort. Method of shipment (box, envelope, etc.), MUST be evident and included with the entry.

Promotional Design/Advertising

Entries in this category are printed promotional materials for products and services whose distribution comes from means other than traditional mass media.

Self-Promotion

Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.

Credits

Dave King President & CCO, Michael Walsh Associate Creative Director, Maryann Neary-Gill Copywriter

ADjacent recordings

Rewatch conversations from ADjacent.

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