After three decades creating national ad campaigns, I've decided to concentrate on what I really like to write: taglines. I'll refine your brand into its pure, intoxicating essence. No mixers. No ice. No olives. You'll get the clear distillation of who you are and what your benefit is to others. Neat. (Yes, yes, I'll write all the other stuff, too. But, honestly, once I create your new tagline - the "super glue" that can firmly hold your campaigns together - a good copywriter can take it from there!)