Mad Magic Kombucha
Accolades
Silver
Design Show
Promotional Design/Advertising
Gold
Interactive Show
Websites
Bronze
Design Show
Communication Design
Entrant
Wildfire
Client
Mad Magic Kombucha
About the Project
The Mad Magic Kombucha packaging is inspired by medicinal apothecary and its allusions to transformation and healing, but with a bright color palette. The Mad Magic name and custom-lettered logo convey the quality of the uniquely hand-crafted kombucha and the pure passion behind the brewing process. The Mad Magic Kombucha website showcases the brand’s wide variety of flavors, mindful brew process, health benefits, and culture of goodness.
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c9fe49ede7b65aa4e327c_151_Wildfire_MadMagicKombuchaPackaging_Page_1.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c9fe49ede7b65aa4e327c_151_Wildfire_MadMagicKombuchaPackaging_Page_1.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625ca15b4f90c1b17cd449f4_150_Wildfire_MadMagicKombuchaLogo.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c9fe49ede7b65aa4e327c_151_Wildfire_MadMagicKombuchaPackaging_Page_1.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c9fe4fdb4090077de507f_151_Wildfire_MadMagicKombuchaPackaging_Page_2.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c9fe480a7aaf1b1335f9a_151_Wildfire_MadMagicKombuchaPackaging_Page_3.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c9fe44f90c1664ad3c215_151_Wildfire_MadMagicKombuchaPackaging_Page_4.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625c9fe45318fc39cf2f0684_151_Wildfire_MadMagicKombuchaPackaging_Page_5.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/625ca1f1789745afc59f5286_Wildfire_Interactive_%23155.png)
No items found.
Credits
Chief Creative Officer: Mike Grice Creative Director and Designer: Traci Naff Copywriter: Rachel Baker Photographers: Alex Liddle and Liz Lawler Developer: Kerri Howell