Mad Magic Kombucha



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Mad Magic Kombucha

About the Project

The Mad Magic Kombucha packaging is inspired by medicinal apothecary and its allusions to transformation and healing, but with a bright color palette. The Mad Magic name and custom-lettered logo convey the quality of the uniquely hand-crafted kombucha and the pure passion behind the brewing process. The Mad Magic Kombucha website showcases the brand’s wide variety of flavors, mindful brew process, health benefits, and culture of goodness.

About the Category

Promotional Design/Advertising

Entries in this category are printed promotional materials for products and services whose distribution comes from means other than traditional mass media.


Chief Creative Officer: Mike Grice Creative Director and Designer: Traci Naff Copywriter: Rachel Baker Photographers: Alex Liddle and Liz Lawler Developer: Kerri Howell

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