For nearly 30 years, the Richmond Show has honored advertising greats with the infamous cannonball. It’s become an important part of the Richmond Ad Club’s history since it originated as the award for a Richmond Show that took place at Tredegar Iron Works, and has remained the award ever since – cannonballs are displayed proudly on shelves and desks by their winners throughout Richmond and beyond.
As we evolve along with the advertising industry, it’s important for the Richmond Show and, by extension, its coveted award to also evolve. What will always remain constant, is our mission to foster a socially responsible creative community and we have to practice what we preach.
The 2020 Richmond Show marked the retirement of the Cannonball.
The symbol that’s so deeply rooted in Confederate history will be giving way into something that represents our mission more closely. What that looks like, will be up to our community. The Advertising Club of Richmond’s Board will be ushering the club into a brighter future – and the community by listening to your feedback and suggestions on what the next award will be.