Why Story Has to be at the Heart of Every Campaign
Tue, Aug 11
|Hodges Partnership
For our next summer speaker, we invite you to meet James Moffit from Trailhead and hear why it's key to have a story at the heart of a campaign!
Time & Location
Aug 11, 2026, 6:00 PM – 8:00 PM
Hodges Partnership, 3301 W Moore St, Richmond, VA 23230, USA
Guests
About the event
Great campaigns don’t just capture attention, they tell a story that sticks.
Join James Moffitt of Trailhead as he explores why storytelling isn’t just a creative layer, but the foundation of every effective campaign. In a world saturated with content, story is what cuts through, building emotional connection, shaping perception, and driving real impact.
James will break down what makes a story resonate, how to uncover the human truth at the center of your message, and how to carry that narrative consistently across every channel and touchpoint.
Because when story leads, everything else follows.
James Moffitt is the founder of TrailHead Creative and is a staunch conservationist and outdoorsman. With over 15 years of experience in brand storytelling, he has worked across a range of media and channels, including projects for Sitka, Mathews Archery, the Department of Wildlife Resources, Capital One, and dozens of local and regional businesses. He believes…
Tickets
General Admission
Members will receive 100% discount once logged in.
$15.00
+$0.38 ticket service fee
Total
$0.00