The Power of Authentic Branding

Join Beer & Brands hosts Kelly O’Keefe and Matt Williams for a conversation on what authenticity really means in today’s landscape. While authenticity has always been central to strong brands, it’s never been harder to get right. Through a mix of standout successes and cautionary missteps, they’ll explore how brands are winning (and losing) today, and share how Brand Federation approaches strategy to transform brands around the world.

We’ll be serving up beer while we talk brands.