The Give a Crap Challenge benefitting the Colon Cancer Foundation
Accolades
Bronze
Non-Traditional
Entrant
Elevation
Client
Colon Cancer Foundation
About the Project
To encourage at-risk men to screen for colon cancer, we created a one-of-a-kind beer collaboration that they only get by trading their poo.
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About the Category
Non-Traditional
Unconventional way of performing advertising and/or promotional activities; any type of advertising that doesn’t fit into any other category.
Credits
Art/Creative Director: Frank Gilliam Copywriter: Brian Burton Technologist: Chris Fullman Producer: Corey Lane In partnership with 212 Communications (Public Relations), DuClaw Brewing Company (Design), and Squatty Potty (Production)