Mad Magic Kombucha
Accolades
Silver
Promotional Design/Advertising
Bronze
Gold
Entrant
Wildfire
Client
Mad Magic Kombucha
About the Project
The Mad Magic Kombucha packaging is inspired by medicinal apothecary and its allusions to transformation and healing, but with a bright color palette. The Mad Magic name and custom-lettered logo convey the quality of the uniquely hand-crafted kombucha and the pure passion behind the brewing process. The Mad Magic Kombucha website showcases the brand’s wide variety of flavors, mindful brew process, health benefits, and culture of goodness.
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About the Category
Promotional Design/Advertising
Entries in this category are printed promotional materials for products and services whose distribution comes from means other than traditional mass media.
Credits
Chief Creative Officer: Mike Grice Creative Director and Designer: Traci Naff Copywriter: Rachel Baker Photographers: Alex Liddle and Liz Lawler Developer: Kerri Howell