GEICO “Scoop There It Is” Ice Cream

Accolades

Best in Show

Non-Traditional

Entrant
Martin Agency
Client

GEICO

About the Project

“Scoop! There It Is” was 2021’s hottest ad. So GEICO, Tag Team and hip creamery Mikey Likes It teamed up to turn the ad’s lyrics into a real dessert.
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About the Category

Non-Traditional

Unconventional way of performing advertising and/or promotional activities; any type of advertising that doesn’t fit into any other category.

Credits

Chief Executive Officer: Kristen Cavallo Chief Creative Officer: Danny Robinson SVP, Executive Creative Director: Ashley Marshall SVP, Group Creative Director: Neel Williams SVP, Creative Director: Justin Harris SVP, Creative Director: Sean Riley Senior Copywriter: Roger Hailes EVP, Head of Production: Tasha Dean Executive Producer: Heather Collier Senior Producer: Brian Fox Senior Producer: Evan Frank Senior Producer: Jamie Dollins Associate Director Business Affairs: Suzanne Wieringo Business Affairs Coordinator: Lauren Garrett Senior Financial Affairs Manager: Amy Trenz Financial Account Supervisor: Monica Cox Strategic Planning Director: Kirk Luo Strategic Planner: Lauren Embrey SVP, Group Account Director: Matt Mattox Account Director: Jon Glomb Account Supervisor: Allie Waller Account Supervisor: Robert Clark Senior Project Manager: Stephanie Ashworth Senior Project Manager: Heather Hartman SVP/Managing Director, Cultural Impact Lab: Jaclyn Ruelle Associate Director, Cultural Impact Lab: Maggie Burke Senior Cultural Impact Specialist: Alex Angert Brand Communications Specialist: D’Eric Watson

ADjacent recordings

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