Oatology

Accolades

Gold

Student Show

Integrated Campaign

Entrant

Michael Shea, VCU Brandcenter

Client

Oatly!

About the Project

Rather than ask, "does Oatly taste like the real thing?" Oatly would prefer you ask, "what is real?"

Credits

Andrew Krysinski – Brand Manager

Allison Fitzgerald – Strategist

Michael Shea – Copywriter

Morgan MacLachlan – Art Director

Ethan McKay – Art Director

Meaghan McFarland – Experience Designer

VCU Brandcenter Live Client Project

Professor: Caley Cantrell

Client: Oatly!

ADjacent recordings

Rewatch conversations from ADjacent.

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