Student Show

Integrated Campaign

About the Project

Rather than ask, "does Oatly taste like the real thing?" Oatly would prefer you ask, "what is real?"

About the Category

Integrated Campaign

Entries in this category are campaigns or series of ads, commercials or executions that utilize more than one medium.


Andrew Krysinski – Brand Manager

Allison Fitzgerald – Strategist

Michael Shea – Copywriter

Morgan MacLachlan – Art Director

Ethan McKay – Art Director

Meaghan McFarland – Experience Designer

VCU Brandcenter Live Client Project

Professor: Caley Cantrell

Client: Oatly!

ADjacent recordings

Rewatch conversations from ADjacent.

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