Oatology
Accolades
Gold
Student Show
Integrated Campaign
Entrant
Michael Shea, VCU Brandcenter
Client
Oatly!
About the Project
Rather than ask, "does Oatly taste like the real thing?" Oatly would prefer you ask, "what is real?"
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/643376a91b6533f6beb80108_107_STUDENT_Michael%20Shea_Oatology.jpg)
![](https://cdn.prod.website-files.com/5f691743bce3f3289764ec51/643376a91b6533f6beb80108_107_STUDENT_Michael%20Shea_Oatology.jpg)
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Credits
Andrew Krysinski – Brand Manager
Allison Fitzgerald – Strategist
Michael Shea – Copywriter
Morgan MacLachlan – Art Director
Ethan McKay – Art Director
Meaghan McFarland – Experience Designer
VCU Brandcenter Live Client Project
Professor: Caley Cantrell
Client: Oatly!