Oatology
Accolades
Gold
Student Show
Integrated Campaign
Client
Oatly!
About the Project
Rather than ask, "does Oatly taste like the real thing?" Oatly would prefer you ask, "what is real?"
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About the Category
Integrated Campaign
Entries in this category are campaigns or series of ads, commercials or executions that utilize more than one medium.
Credits
Andrew Krysinski – Brand Manager
Allison Fitzgerald – Strategist
Michael Shea – Copywriter
Morgan MacLachlan – Art Director
Ethan McKay – Art Director
Meaghan McFarland – Experience Designer
VCU Brandcenter Live Client Project
Professor: Caley Cantrell
Client: Oatly!