The Richmond Show


(Virtually) meet this year's judges.

Allison Ceraso

President, Chief Creative Officer
Havas Health Plus
For two decades, Allison has committed her creative sensibility and marketing acumen to build brands that help consumers “be better, and live better”. With tenure exclusive to Havas, she deploys integrated teams to create experiences that maintain a consistent presence in people's minds and hearts.

Allison has worked in a range of categories from diabetes, MS, pain, infant nutrition, devices, CPG, and skin care to consumers, patients and healthcare providers. Her clients are just as diverse as the products she has worked on, from blockbuster pharma brands, small tech startups, and national pharmacies. She has founded Havas Health Plus with an eye towards experience design, social media activation and merging the healthcare
consumer and healthcare professional worlds.

Allison is an adjunct professor of Advertising Design at the Fashion Institute of Technology (FIT), she is an active board member of the Research Foundation to Cure AIDS, and has been recognized by the One Show, MM&M, PM360, Rx Club, and the Healthcare Businesswomen’s Association.

Before her agency days, Allison built a strong international background in fine arts at MoMA, New York and was a fellowship recipient working at the Peggy Guggenheim Collection in Venice.

Leneil Roderique

Senior Creative
VICE Media Group
Leneil Roderique crafts stories that help brands make an impact in the world. As a senior creative at VICE Media Group, Leneil’s work sits at the intersection of human-centered storytelling and audience insights, to ultimately create powerful narratives for brands in the form of documentary-style films, editorial articles, photo diaries, and experiential events to name a few. He believes the symbiotic relationship between the teller and the listener has the ability to cultivate human connections, shift behaviors, and transform life as we know it. That’s why he values telling overlooked, diverse stories: to provide a platform for (people of) overlooked identities to be heard, acknowledged and revered. To achieve the most truthful and thoughtful versions of these stories, he fights daily to have them crafted by people of overlooked identities. These values have manifested for Leneil in the form of advertising campaigns for brands like State Farm, Adidas, Levis, Mailchimp, U.S Census, etc.

Leneil Roderique attains a certificate in corporate finance from NYU and B.A in American Studies from Wesleyan University, where he grew to value social impact and creativity. To continue to nurture his creativity outside of work, he spends time pursuing film photography.

Ron Huey

How does a boy from Winder, Georgia make his way to Atlanta?
Ironically, by way of Los Angeles and Richmond. On the West coast, Ron’s creative work helped establish Lexus as the #1 automobile brand in America and put Ron’s career in overdrive. His work soon caught the eye of The Martin Agency in Richmond. In their hands, they held the creative reins to
the Mercedes-Benz account. Ron’s conclusion: Time to trade in the Lexus. Ron’s work for Lexus, Mercedes-Benz, Wrangler Jeans, NAPA and others has been awarded by The One Show, Communication Arts, CLIO as well as twice being named a Stephen E. Kelly finalist – recognizing the Top 25 Magazine
Campaigns of each year.

In 1997, Ron witnessed the birth of his own agency, Huey/Paprocki, and two weeks later the birth of his twins. How’s that for pressure? In 2001, Creativity Magazine named Huey/Paprocki one of their “Top 20 Agencies to Watch.”
The agency piled up over 300 awards, establishing themselves as one of the Southeast’s premier creative agencies.

In 2010, Ron merged his company with CSE where he served for five years as SVP, Executive Creative Director working on accounts including Coca-Cola, AGCO, Atlanta Hawks, Aflac and AT&T before establishing his creative consultancy, Huey+Partners in 2016.

Ron currently serves on the University of Georgia Grady School of Journalism Board of Trust and The Atlanta Ad Club board. He has also served on The Creative Circus National Advisory Board as well as authoring articles for Communication Arts, Creativity and Adweek.
Limited time offer on memberships! Use coupon code WELCOME2021 for 25% off all student, professional (12 month), and corporate membership signups! Click on the Join link to learn more.
Limited time offer on memberships! Use coupon code WELCOME2021 for 25% off all student, professional (12 month), and corporate membership signups! Click on the Join link to learn more.