Richmond Show

Entry Categories

Entry types

Broadcast Radio
Broadcast Radio: Local Spot 30 seconds or less
Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public by the seller of a product or service via mass media transmission. Commercial messages which appear on digital streaming or Satellite radio services such as Pandora, Spotify or SiriusXM should be entered in the Online Video and Firm Category. Within the Radio category, commercials aired on stations in more than one market or “metro” (even if placed on only one station in each of two “metros”) do not qualify as “local”. Any time a commercial extends past one “metro” it is defined as regional/national and must be entered accordingly. 2-47 commercials for the same client, with a common theme that are placed in one market only (no more than one “metro”) are considered a campaign. If placed in two different markets they do not qualify as a local campaign.
Broadcast Radio: Local Spot 30 seconds or more
Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public by the seller of a product or service via mass media transmission. Commercial messages which appear on digital streaming or Satellite radio services such as Pandora, Spotify or SiriusXM should be entered in the Online Video and Firm Category.
Broadcast Radio: Regional/National Spot 30 seconds or less
Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public by the seller of a product or service via mass media transmission. Commercial messages which appear on digital streaming or Satellite radio services such as Pandora, Spotify or SiriusXM should be entered in the Online Video and Firm Category. Within the Radio category, commercial aired on stations in more than one market or “metro” (even if placed on only one station in each of two “metros”) do not qualify as “local”. Any time a commercial extends past one “metro” it is defined as regional/national and must be entered accordingly. 2-47 commercials for the same client, with a common theme that are placed in one market only (no more than one “metro”) are considered a campaign. If placed in two different markets they do not qualify as a local campaign.
Broadcast Radio: Regional/National Spot 30 seconds or more
Radio advertising is defined as commercial audio (only) messages conveyed to the prospective/target consumer public by the seller of a product or service via mass media transmission. Commercial messages which appear on digital streaming or Satellite radio services such as Pandora, Spotify or SiriusXM should be entered in the Online Video and Firm Category.
Broadcast TV
Broadcast TV: Local 15 second spot
TV Commercial that is broadcast on the station(s) of one market (no more than one DMA.)
Broadcast TV: Local 30 second spot
TV Commercial that is broadcast on the station(s) of one market (no more than one DMA.)
Broadcast TV: Local 60 second spot
TV Commercial that is broadcast on the station(s) of one market (no more than one DMA.)
Broadcast TV: Regional/National spot
TV Commercials which have aired on national broadcast, cable, or satellite network in more than one local market (DMA) up to 2 minutes.
Digital Display Advertising
Advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio.
Direct Mail: 3D/Mixed
Includes single or multiple pieces and the container and its contents. Dimensional also includes “pop-ups” that might mail flat, but take on dimension in their final forms. Entries typically include some element/item (other than paper) as part of the marketing message (premium item, baseball, ink pen, etc.) which is included as PART of the message. The method of shipment (box, envelope, etc.) MUST be evident and included with the entry.
Direct Mail: Flat
Any printed sheet or sheets, flat, folded or bound printed material that has been mailed as part of an advertising or promotional effort. Method of shipment (box, envelope, etc.), MUST be evident and included with the entry.
Integrated Campaign
Integrated Campaign: B2B
An Integrated campaign is defined as a campaign or series of ads, commercials or executions that utilize more than one medium.
Integrated Campaign: B2C
An Integrated campaign is defined as a campaign or series of ads, commercials or executions that utilize more than one medium.
Integrated Campaign: Integrated Brand Identity Campaign
An Integrated campaign is defined as a campaign or series of ads, commercials or executions that utilize more than one medium.
Magazine: Local Publication
Advertising that appears in periodic (annual, bi-annually, quarterly, monthly weekly, etc) publications. Circulation distribution can be intended for the general public (Consumer) or an industry target audience (Trade).
Magazine: National/Regional Publication
Advertising that appears in periodic (annual, bi-annually, quarterly, monthly weekly, etc) publications. Circulation distribution can be intended for the general public (Consumer) or an industry target audience (Trade).
Newspaper
Advertising that is placed/run in publications whose primary purpose is to inform the public about current events or issues on a daily or weekly schedule.
Non-Traditional
Unconventional way of performing advertising and/or promotional activities; any type of advertising that doesn’t fit into any other category.
Online Video and Film: Internet Radio
Any commercial that is created to run on the Internet. Broadcast commercials that also receive internet runs are not eligible in this category, unless there is a change in content.
Online Video and Film: Pre-Roll 15 seconds or less
Any commercial that is created to run on the Internet. Broadcast commercials that also receive internet runs are not eligible in this category, unless there is a change in content.
Online Video and Film: Pre-Roll 15 seconds or more
Any commercial that is created to run on the Internet. Broadcast commercials that also receive internet runs are not eligible in this category, unless there is a change in content.
Outdoor: Display Signage
A sheet, advertising or promotion piece(s) intended for mounting and display for a product, service or event. Does not include POP materials nor any outdoor signage.
Outdoor: Outdoor/Transit/Airlines
Outdoor display of advertising messages, notices or events, commonly associated with standardized wooden or metal structures that are delivered to mass (outdoor) audiences on sidewalks, streets, roadways, etc. Also advertising placed inside/outside any vehicle, airport, mall etc.
Public Service
Self-Promotion: Creative Club/Non-Profit
Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.
Self-Promotion: Design Agency
Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.
Self-Promotion: Digital Agency
Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.
Self-Promotion: Full Service Agency
Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.
Self-Promotion: Print Studios
Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.
Self-Promotion: Production Agency
Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.
Self-Promotion: Public Relations Firm
Brand Elements - Advertising industry self-promotion stationery, logo, invitations, POS materials, newsletters, sales kits, brochures etc. Direct Marketing & Specialty Advertising (printed or digital) - Advertising industry self-promotion direct marketing, direct mail and specialty advertising. Special Events Materials (printed or digital) - Advertising industry self-promotion special event materials including cards, invitations or announcements.

Entry types

Communication Design: Annual Reports
Yearly communications piece, intended primarily for stockholders or members as a statement or record of a company’s or organization’s annual performance or status.
Communication Design: Brand/Identity Systems
Visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo.
Communication Design: Brochures/Catalogs/Company Literature/Newsletters
Printed editorial communications devices (single or multiple page) with distribution to a specific audience (usually internal) including news or updated information.
Communication Design: Logos/Trademarks
An icon or symbol designed to represent a product, service, or organization.
Illustration
Flat, dimensional or animated illustration, any number of colors.
Photography
Photography: Black/White
Digital or film photography in black/white format.
Photography: Color
Digital or film photography in color format.
Photography: Digitally Enhanced
Photographic images whose content has been digitally altered to create a new image (often creating an image not possible using traditional photo techniques). Utilitarian photo retouching, color correcting or photo editing alone does not qualify an image for this category.
Promotional Design/Advertising: Direct Mail/Newspaper/Magazine Advertising
Printed promotional materials for products and services whose distribution comes from means other than traditional mass media.
Promotional Design/Advertising: Other
Printed promotional materials for products and services whose distribution comes from means other than traditional mass media.
Promotional Design/Advertising: Packaging
Printed promotional materials for products and services whose distribution comes from means other than traditional mass media.
Promotional Design/Advertising: Posters
Printed promotional materials for products and services whose distribution comes from means other than traditional mass media.
Publication Design: Book Design
Entire book design from cover-to-cover.
Publication Design: Cover
Layout design of the front exterior of a magazine or book
Publication Design: Editorial Spread or Feature
One editorial spread or feature per entry. Not intended for submission of entire book or magazine. Entire publications should be entered into the Magazine Design or Book Design categories.
Publication Design: Magazine Design
Entire magazine design from cover-to-cover.

Entry types

Application Development: Marketing Automation or Non-Traditional
Application Development: Mobile App
Interactive mobile apps for tablets, smartphones and wearable devices.
Application Development: Web App
Interactive apps for desktop and laptop-based web browsers.
Social
Social: Digital Display Advertising
Authentic recreations of social media posts configured to deliver in traditional banner placements.
Social: Single/Multiple Platform
Creative executions of brand advertising, marketing and/or promotion across social media. The entry may have appeared on one or multiple platforms.
Syndicated Content: Blogs
Blog content that supports a brand or advertises a product or service.
Syndicated Content: Digital Publications
Online publication in support of a brand, such as annual reports, magazines, newsletters or books.
Web: Full Website $50,000 or less
Whole website, whether created for consumer or B-to-B use, with a budget of $50,000 or less.
Web: Full Website $50000 or greater
Whole website, whether created for consumer or B-to-B use, with a budget of $50,000 or greater.
Web: Microsite/Landing Page
Any web page or series of pages that are a part of a larger website but intended to feature specialized information and supporting the overall website. URL must be included.

Entry types

3D Animation
3D visual effects, regardless of the creative method for any motion picture project that qualifies as advertising may be considered eligible, regardless of the method of distribution.
Editorial
Motion Graphics Design/Effects
2D or 3D visual effects, regardless of the creative method for any motion picture project that qualifies as advertising may be considered eligible, regardless of the method of distribution.
Original Score
Any original musical score which was recorded primarily for use in any advertising. Does not include music intended for purchase including music in music videos.
Overall Production Quality
Sound Design
Any combination of non-musical elements, sound effects, ambience and other sonic devices incorporated into a film or video presentation, television commercial or radio commercial to enhance the mood and/or message.
Limited time offer on memberships! Use coupon code WELCOME2021 for 25% off all student, professional (12 month), and corporate membership signups! Click on the Join link to learn more.
Limited time offer on memberships! Use coupon code WELCOME2021 for 25% off all student, professional (12 month), and corporate membership signups! Click on the Join link to learn more.