Saying goodbye to the cannonball award

For nearly 30 years, the Richmond Show has honored advertising greats with the infamous cannonball. It’s displayed proudly on shelves and desks across Richmond and beyond - it’s a truly unique award. The cannonball has been an important part of the Ad Club’s history that was introduced as an award as it was tied to the show’s then location, Tredegar Iron Works.

As the advertising industry evolves and so does the Ad Club, it’s important for the Richmond Show and, by extension, its coveted award to also evolve. What will always remain constant, is our mission to foster a socially responsible creative community and we have to practice what we preach.

This will be the last year of the cannonball at the Richmond Show.

The symbol that’s so deeply rooted in Confederate history will be giving way into something that represents our mission more closely. What that looks like, will be up to our community. The Advertising Club of Richmond Board will be ushering the club into a brighter future and sharing what the future holds for the next Richmond Show award with a formal request for proposals in later 2021. Stay tuned!

While change is hard, please don’t fear. The Club still plans to give you something to be excited about and display proudly in recognition of your Richmond Show success. In the meantime, please feel free to share a #richmondshowshelfie on social media and tag the Richmond Ad Club.