For Immediate Release
Contact: Megan Clifton
Phone: 804.828.8384
E-mail: MClifton@vcu.edu

Richmond, VA - The Virginia Commonwealth University Brandcenter is proud to announce its Executive Series for Creative Brand Managers held August 4-8. The series is an intense 5-day training program that takes an approach that is both instructional and inspirational. Participants will gain insight into changing consumer attitudes, evolving technologies, and emerging best-practices. They will learn practical techniques for getting the most out of their agencies and other creative partners, understanding the changing marketplace landscape, monitoring consumer trends and attitudes, developing creative strategies that work, and proving it by quantifying return on investment.

This program will benefit Brand managers, marketing managers, agency account leaders, agency executives, independent brand strategists or anyone responsible for developing and managing brands.

Guest Speakers include Steve Bassett, SVP & Creative Director at The Martin Agency; Brian Collins, Chief Creative Officer and Chairman of COLLINS and former CEO of the Brand Innovation Group; and the Brandcenters own Rick Boyko, a former Co-President and CCO of Ogilvy & Mather, North America.

The VCU Brandcenter (formerly the Adcenter) is a two-year graduate program in Advertising and Branding. The Brandcenter was named #1 ad school by Creativity magazine, one of the top global business/design schools by Creativity, and the #1 digital media and marketing program by ad age.

For questions about the program or to register please contact Megan Clifton at 804.828.8384 or MClifton@vcu.edu. The program is limited to 30 people, so please book early. You can also register on our website www.brandcenter.vcu.edu or by downloading the application PDF (432k).

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