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Award-Winning Campaign Recognized Again |  |
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Felicia McLemore, APR (804) 320-3232, ext. 109 fmclemore@barbermartin.com November 1, 2004 Barber Martin's Virginia Tax Amnesty Campaign Wins a Direct Marketing Association ECHO Award Richmond, Va. - Barber Martin Advertising's (BMA) Virginia Department of Taxation's Tax Amnesty Campaign has won yet another award. This time the campaign was recognized by the Direct Marketing Association (DMA) at its annual international conference. During DMA's 75th Annual International ECHO Awards ceremony in New Orleans, the Tax Amnesty campaign won a Silver ECHO award in the Not-for-Profit category. "This was a highly effective campaign that delivered results that exceeded the client's expectations," said Don Morgan, president and chief operating officer at BMA. "I believe the strategies that BMA developed helped to make this campaign such a success. It's an honor to be recognized for developing solid work that delivers results." The DMA International ECHO Awards recognize the total campaign package: brilliant strategy, breakthrough creative and phenomenal results. All three are important in the real world, so all three are considered by DMA. ECHO is the only award in the direct marketing industry that considers results in the judging. This is the third national award that the Virginia Tax Amnesty Campaign has been honored with this year. Other awards include two Gold Quill Awards and one merit award given at the 2004 International Association of Business Communicators' (IABC) conference and three Telly Awards, which honors outstanding local, regional and cable television commercials. Barber Martin is a full-service agency located in Richmond, VA. Established in 1989, the agency specializes in retail and consumer advertising, and is one of the largest agencies in Virginia with over $68 million in billings. Clients include Adelphia Media Services, Adolf Jewelers, Cato Fashions, Diversified Restaurant Management Corporation, Dominion Auto Group, Friedman's Jewelers, Luck Stone Corporation, Southern States Cooperative, Virginia Economic Development Partnership, Virginia Lottery, Virginia Port Authority, Virginia Tobacco Settlement Foundation and Wendy's. |