Ntelos Calls Barber Martin Agency to Spearhead New Marketing Direction
Contact:
Robyn Deyo
804.320.3232
rdeyo@barbermartin.com

(Richmond, VA) — Barber Martin Agency has been selected as the advertising agency of record for nTelos (NASDAQ: NTLS), a telecommunications company based in Waynesboro, Virginia. The agency will help guide the company’s new media strategy, brand positioning, and creative approach.

“We are excited to work with a Virginia-based agency, and we selected Barber Martin because of their impressive retail heritage and strong history of returning results,” said Rob Cale, Vice President of Marketing for nTelos. “The agency presented strong creative concepts and media strategies to express our brand position across a variety of platforms, and we’re confident that they’ll fit in well with our commitment to outstanding local service and tremendous wireless value.”

Barber Martin has begun working on a new campaign that will leverage nTelos’s key strengths in a crowded wireless marketplace. As a full-service agency, BMA will provide nTelos with strategic planning, brand development, print and broadcast advertising, social media, design, production, and media planning and placement services.

“We’re thrilled to be working with nTelos and their dynamic leadership,” said Robyn Deyo, agency president. “The company offers the best value in the wireless industry, and they’re heading in some exciting new directions that truly capitalize on their core brand values. We’re proud that we can help position them as a leader in the telecommunications field, and build on their previous successes.

NTELOS Holdings Corp. (NASDAQ: NTLS) is an integrated communications provider with headquarters in Waynesboro, VA. NTELOS provides products and services to customers in Virginia, West Virginia, Pennsylvania, Kentucky, Ohio, Tennessee, Maryland and North Carolina, including nationwide 3G wireless voice and data services, local and long distance telephone, high capacity transport, networking and high-speed Broadband data services and IPTV-based video products. Detailed information about NTELOS is available at www.ntelos.com.

Founded in 1988, Barber Martin is one of the largest advertising agencies in Virginia, listing Wendy’s Restaurants, Southern States Cooperative, Cato Fashions, Bassett Furniture, and the Virginia Foundation for Healthy Youth among its clients.




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