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Quiznos Selects Martin |  |
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October 03, 2003 By Kathleen Sampey NEW YORK Quiznos has chosen Interpublic Group's The Martin Agency for creative chores on its estimated $25 million account following a review, according to sources. The Richmond, Va., shop beat out the incumbent, Cliff Freeman and Partners, and another independent New York shop, The Romann Group, as well as Wieden + Kennedy in Portland, Ore., sources said. Client officials could not be reached; agency executives either could not be reached or declined comment. In a separate review for media, the Denver-based client was considering incumbent IPG's Initiative Media in New York, as well as Camelot Communications in Dallas, and Media Head in New York. It could not immediately be determined if a media partner had been selected, or which entity would handle public relations and in-store marketing for Quiznos. The incumbents for those businesses are WPP Group's Ogilvy & Mather PR in Denver and IPG's Zipatoni in St. Louis. Sources said the client had been considering consolidating below-the-line duties depending on whether the lead creative agency could handle them. It could not immediately be determined if any decision had been made on PR and in-store marketing for the sandwich chain. Cliff Freeman won the account in 1999. |