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Neathawk Dubuque & Packett Tapped for Accounts Outside of Virginia |  |
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For more information, contact: (RICHMOND/ROANOKE)a^?hNeathawk Dubuque & Packett (ND&P) was recently awarded two major accounts in Pennsylvania and North Carolina. Mercy Health System of southeastern Pennsylvania named ND&P agency of record after a formal review. Consisting of four hospitals, a continuing care center and a home health organization, Mercy is one of southeastern Pennsylvaniaa^?(TM)s largest health systems, offering a wide variety of medical services and specialties. In the upcoming months, ND&P will conduct market research and create a brand image for Mercy Health System, as well as developing advertising and marketing materials. Yashima D.White, director of marketing and communications for Mercy Health System, said ND&P was chosen for several reasons. a^?oeWe were impressed with the creative work that the agency showed during the review, particularly the work they created to showcase Mercy. The agency team was also made up of exceptionally good listeners, who were willing to invest the time and energy to hear and understand what we are all about.a^?? Separately, Carolinas Medical Center, the flagship hospital of the Carolinas HealthCare System in Charlotte, North Carolina, tapped ND&P as its agency of record after a review that included several agencies. The agency will create advertising and marketing materials to communicate to North Carolinians and South Carolinians the many services provided by Carolinas Medical Center and other CHS facilities. a^?oeNeathawk Dubuque & Packett has an excellent reputation in the healthcare industry, as well as a demonstrably strong creative product,a^?? said Alan Taylor, vice president of public information and marketing for Carolinas HealthCare System. Neathawk Dubuque & Packett is a full-service advertising and marketing firm with offices in Richmond, Virginia and Roanoke, Virginia. |