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For more information, contact:
Tracy Tierney, (804) 783-8140
(RICHMOND)—Neathawk Dubuque & Packett has been named advertising agency of record for the VCU Health System following a formal review. Neathawk Dubuque & Packett will work with the VCU Health System’s Department of Strategy and Marketing to provide consumer advertising, marketing research, corporate communications materials, and other related creative services, such as illustration and media placement. Billings for the account were undisclosed.
“We chose an agency whose creative approach to advertising reflects VCU Health System’s commitment to communicate with our staff and the surrounding community in the most effective and innovative way possible,” explained Marcos Irigaray, Vice President, Strategy and Professional Services.
The agency’s first assignment was the announcement of VCU Health System’s being the first and only Richmond-area health system to achieve Magnet Status, nursing’s highest honor. Billboards, ads, posters and other materials created by Neathawk Dubuque & Packett are now appearing throughout the city. |
