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freeRadical Wins Virginia Tobacco Settlement Foundation Interactive Account |  |
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June 4, 2004 Contact Kristin Erwin 804.521.4333 kristin@free-rad.com Agency will continue development of highly successful "Y Campaign" on the Web. Richmond, Va. Î freeRadical has been chosen to provide interactive services for the Virginia Tobacco Settlement Foundation's ("VTSF") youth smoking-prevention "Y Campaign". Under the year-long, $175,000 contract that begins July 1, freeRadical will be responsible for spreading VTSF's message via its ydouthink.com Web site, online advertising and other digital communications that fit into the campaign as it develops. Since 2001, freeRadical has worked in partnership with Work, Inc. (Richmond, Va.) to develop and maintain the Y Campaign's Web presence. Expanding the ydouthink.com site originally built by Ogilvy Interactive (New York, N.Y.), freeRadical has encouraged more kids to visit the site more often by adding content like an interactive daily poll and a host of new screensavers, instant messenger icons and other downloads. Additionally, freeRadical has produced banner work, implemented tracking mechanisms and provided consulting services and regular site maintenance and updates. Moving forward, freeRadical's responsibilities will remain much the same. "We're excited to be continuing and deepening our relationship with VTSF. This campaign has been so successful both online and off, and we're really looking forward to coming up with some creative new ways to get even more kids interacting with the Y brand online and enhancing that experience," said Kristin Erwin, freeRadical partner. "The technical aspect of this is just the beginning. The real challenge is coming up with fresh content that will keep kids interested." The VTSF account will be serviced by freeRadical's three founding partners: Kristin Erwin, word girl/partner, managing the client relationship and providing creative and copy development; Elizabeth Buford, Web goddess/partner, providing project management and Web development and David Austin, art guy/partner, providing art direction and creative and Flash development. Established in 2001, freeRadical is a certified woman-owned business that provides online branding solutions including Web sites, advertising, email marketing campaigns and more. They furnish the digital component of integrated advertising efforts, helping companies like National Geographic, Luck Stone Corporation and Elemental Tools extend their offline brand image and messaging to the Web. freeRadical focuses on creating work that is strategically sound, highly creative and extremely functional, providing any needed expertise from creative concepts to art direction, copy, front end development, back end development, compatibility testing and tracking. Agency clients include Work, Inc., Siddall, Inc., Big River Advertising and The Martin Agency. |