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Trilegiant Loyalty Solutions Names Charles Ryan Associates Its New Agency Partner |  |
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Peter Kaufman Charles Ryan Associates (804) 237-1390 Richmond, Va., Feb. 2, 2005 - Trilegiant Loyalty Solutions (TLS) has named Charles Ryan Associates (CRA) as its agency partner for advertising, public relations and interactive services. The three-month search began with 40 agencies in the mid-Atlantic region and the finalists included three Richmond-based agencies. "We were quite impressed with CRA's experience, and culturally we felt a bond almost immediately. CRA will be a key ally in taking the TLS brand to the next level," said Gretchen Moen, corporate brand manager for TLS. "This is a tremendous win for our agency," said CRA Richmond Vice President Peter Kaufman. "This partnership will help our Richmond office grow and also provide a tremendous amount of work for our entire agency. This will be a cornerstone account for Charles Ryan Associates for many, many years." CRA's Richmond-office clients include NTELOS, Buffalo Wild Wings, Hilldrup Moving and Storage, John B. Levy & Co., PBS&J, the Virginia Transportation Construction Alliance and other regional accounts. ABOUT TRILEGIANT LOYALTY SOLUTIONS For nearly 25 years, Trilegiant Loyalty Solutions (TLS) has been a pioneer in the loyalty industry, having developed groundbreaking products that are now commonplace in nearly every wallet in America. From private-label rewards programs to time and money saving products, TLS offers a full range of customized solutions to businesses in a diverse array of industries, each designed for converting customers into fans. As a leader in innovation, TLS is defined by an uncommon dedication to its clients, and has delivered compelling results to more than 175 high-profile companies in the form of increased loyalty, competitive differentiation, savings on commodity products, and overall improved profitability. Visit www.trilegiantloyalty.com for more information. TLS is the loyalty marketing division of New York-based Cendant Corporation, a rapidly growing Fortune 500 company and one of the foremost providers of travel and real estate services in the world. ABOUT CHARLES RYAN ASSOCIATES Charles Ryan Associates (www.charlesryan.com) is an integrated marketing communications firm with specialties in advertising, public relations, interactive technology and government relations. The firm has built a presence throughout the Mid-Atlantic region with offices in Charleston, W.Va. and Richmond, Va.,. |