January 18, 2006

TKA Named Agency of Record for Greater Richmond Area Honda Dealers Association.

Richmond, Va. -- The King Agency has been named Agency of Record for the Greater Richmond Area Honda Dealers Association. The newly formed dealer association is made up of metro Richmond area Honda dealers including Colonial Honda, Mechanicsville Honda, Pearson Honda and West Broad Honda. Mr. Bill Biddle of Pearson Honda and Mr. Mike Erwin of Colonial Honda were respectively named President and Vice President of the association.

Nationally, Honda has been a major contributor to the U.S. economy for more than 45 years. Locally, the first Honda dealership was established here in 1972. The Richmond association employs more than 250 people in 4 local dealerships. Collectively the Greater Richmond Area Honda Dealers Association has sold over a half-million Hondas to Virginians.

Founded in 1997, The King Agency Inc. is an independent, strategy-driven and creatively led advertising agency that exists to create strong, mutually beneficial relationships between brands and their consumers. TKA completes advertising assignments for international, national, regional and local clients from its offices in Richmond, Virginia. For more information, please visit The King Agency web site at www.thekingagency.net.